So I know that my blogs are being posted closer and closer to each other. But this is one moment that I have to talk about.
So picture it me and three other people sitting around watching an episode of Man vs. Food. In the middle of the great episode the commercials come on, this is usually the time when all of us usually start discussing things, but we shut up when we got absorbed by the Ally Bank Truck Commercial.
Now I was not paying complete attention when I first started watching the commercial so I did miss the start but I was cracking up when the kid could not get his truck back from the guy. That was completely hilarious. The ad was made by Bartle Bogle Hegarty Ltd. I reviewed some of the other people's opinions of the ad on Advertising Weekly. I was surprise to see mixed reactions about the actually clip. I thought it was funny and that it did prove a point about how unfair and mean banks can be sometimes. The opposite opinions said that the commercial was horrible because it showed bullying to children and seeing their hurt faces was not funny. Right after that came the American Airlines "Team Building" Commercial. By that time I was paying full attention to the television.
I loved this one because I knew instantly what they poor guy was going through being stuck at a team building workshop. Those things are painfully boring and down right torturous. So having American Airlines to help you escape from that would be a lovely idea. I have to applaud the TM Advertising agency for a job well done. As the holders of the American Airlines account, their integrated marketing mix and keeping to the consistency of their tagline, "We know why you fly" has been stellar. I was just looking at the TM Advertising agency's website and I review the case study and I was impressed on how the whole campaign works to focus on the conveying a message international that the American Airlines company understands the reasons why people fly and cater to those reasons. That is especially cruical in an economic state where people are worried about a recession to focus on the features and the benefits instead of the prices. The final commercial to show in that line up was the Minute Maid spot.
This spot was a good play on words and made its point of remembering to always be in the moment. The Doner Advertising agency did a great job of making a common joke into an unforgetable moment.
Saturday, July 18, 2009
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